Expertise on Tap | Email & Video Marketing...made easy

HOW TO remove YouTube branding from videos embedded on your website

Until recently, one of the downsides of embedding YouTube videos on your website was the YouTube logo in the lower right hand corner of the screen >> There's now a way of removing this by adding a small snippet of code to the existing embed code. The following instructions assume you already know how to add YouTube embed code to your website. 1 Find the video on YouTube. 2 Click on "Share" just beneath the video player. 3 Then click on "Embed"   4 Scroll down and untick "Show suggested videos when the video finishes". I recommend this to avoid competitors' videos playing when your video has ended. 5 Select your required video size.   6 Grab the resulting embed code. 7 Add &modestbranding=1 immediately after where it shows ?rel=0.   So, this: <iframe width="560" height="315" src="http://www.youtube.com/embed/e8BORfMv5Pc?rel=0" frameborder="0" allowfullscreen></iframe>   Would change to: <iframe width="560" height="315" src="http://www.youtube.com/embed/e8BORfMv5Pc ?rel=0 &modestbranding=1" frameborder="0" allowfullscreen></iframe> If you get stuck please call me for some free of charge help.

Three more tips for better email newsletters

1. WHY not to send your newsletter on the same day that you write it. I guarantee if you write your newsletter today and review it tomorrow that you will change something! Reviewing your content the following day enables you to look at it with fresh and more objective eyes. This provides an opportunity to: 1 Proof read your content.     2 Test your content. Are all your images displaying and links working?     3 Abridge your content. Is it too long? Are you using short sentences and paragraphs? Have you got plenty of white space?     4 Assess your content for relevance. It's easy to get wrapped up in your own world so stand back, review your content and ask: - Why is this relevant to my subscribers?   - How does it add value? 2. WHY you should include a subscribe link in your e-newsletter. This is where you might say "Why do I need one? They're already subscribed aren't they?". Not necessarily. If someone has received a forwarded copy or read the newsletter on Twitter or Facebook, including a prominent subscribe link will enable them to do just that! 3. WHY you should avoid a big logo at the top of your e-newsletter I often receive e-newsletters with a large logo in the masthead. Sometimes these are 200 pixels high or larger.  If you're wondering how big 200px is, it's this big... LOOK AT MY FANTASTIC NEW LOGO I'VE SPENT LOTS OF MONEY ON IT THAT'S WHY IT'S THIS BIG I REALLY WANT YOU TO NOTICE IT The problem with using a logo this size is when your subscriber is viewing your newsletter in their preview pane it pushes the content down the page.   They need to see some of the content to make a decision on whether to open. Therefore it's far better to have a smaller, more discreet logo in the masthead.