Why email marketing is not dead. It's just changing

June 30, 2011

Email marketing is dead! That's what various web articles in the past year would have you believe.

They argue that the growth of social networking will eventually mean people abandon email and start communicating using tools like Facebook messaging and Twitter. Presumably brevity will become the norm as we all attempt to converse in 140 characters or less (!).

What I, and others in the email marketing industry are saying is email is not dead. It's just changing.

Discover how it's changing and read my 5 point plan on how to adapt your own email newsletter.

Posted by Expertise on Tap | Email & Video Marketing on June 30, 2011 in Business tips, Email marketing, Email newsletters, Gloucestershire, Internet marketing, Marketing, Web/Tech | Permalink

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