Our latest round up of e-newsletter tips

Here's our latest round up of tips for better e-newsletters. This list is based on e-newsletters I've received recently. 1. Use a real "from" address not a "no reply" address. Always use an address which can receive replies. This is imperative as some subscribers may have comments or queries 2. Keep your introduction brief. If your introduction is too long this means your relevant and  important content is buried too far down the page. Introductions can work well and add a personal touch to the email. But do keep them brief. A couple of lines at the most. 3. Include your company name in the "From" section I received an email this week with only the person's name in the "From" section. It was not clear which company the email was from so I deleted it. So, unless you're so well known that your name alone will suffice, always include the company name. 4. Don't include attachments I received an e-newsletter recently promoting an event with three lengthy attachments. Subscribers won't bother to wade through too much information. Never send attachments, they can trigger spam filters. If you need to include further information link to a pdf or a blog post. Keep the extra information concise. 5. Don't use your email program and send to "undisclosed-recipients" This just looks amateur and depressingly I receive several examples of these every week! Using your email program will almost certainly result in compatibility issues. Eg. it might look fine in Outlook but not in Hotmail. Use an email service provider to send your newsletter, for example Mailchimp. Or better still outsource it to us!