How to increase click throughs for your e-newsletter using video

If you try and embed a video into your e-newsletter it won't work properly in most email programs. The email is also likely to get blocked by anti virus ssoftware. Technology is changing and this may become possible in future but for now a work round is necessary. Here's a simple technique which I use with great results in clients' newsletters. Simply pause the video and take a screen grab then add a play button onto the image. Use this image in your newsletter so that it looks like a video screen. You'll get far more clicks than just using a text link saying "Click here to watch video".

^ Examples of video ^ screen grabs used for my client The Stuart Holmes Hair & Beauty Spa