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1
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On every contact with customers take the opportunity to ask for their email address. Ensure you explain what you will use it for. |
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2
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Add a subscribe form to your website. Place it on all the key landing pages. Right hand side of page and 'above the fold'. |
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3
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Sell the benefits of subscribing to your newsletter. What will subscribe receive and how often? Why will it benefit them? |
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4
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Give something away for free in return for subscribing. For example a tips sheet, a white paper or similar. |
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5
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Add a link to your subscribe form in your email signature. |
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6
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Promote your newsletter on blogs and forums. |
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7
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Take hard copies of your newsletter to networking events and include details of how to sign up. |
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8
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Archive your newsletter on your website along with details of how to sign up. |
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9
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Include a forward to a friend link in your newsletters. |
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10
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Include a subscribe link in every newsletter for people who have received a forwarded copy. |
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