Expertise on Tap | Email & Video Marketing...made easy

On location at the UK's first Foursquarestival

Last weekend we were on location at the UK's very first Foursquarestival. Foursquare... what?! Watch the short video below to find out more.

HOW TO unleash the power of auto responders

We're now offering auto responders to clients. Auto what? Autoresponders go by a few different names like triggered emails and drip campaigns, but essentially they are an automated email, or sequence of emails sent when a subscriber meets a condition you set. Here are just 4 great examples of auto responders: 1 A user subscribes and receives a series of tips, spread across a number of days or weeks. We recently did one of these for a client called '17 Days to Better Grammar' . 2 A customer is getting married. They subscribe on your website and enter their wedding date. They receive 10 weekly tips and things to do in the countdown to the big day. 3 A house owner wants to prepare their house for sale in order to get the best price.. They subscribe on an estate agent's website and receive weekly tips on what changes they should make. 4 A business wants to add a personal touch by sending an email birthday card to clients along with a special offer. OK, but why set up auto responders? The key benefits are customer acquisition and retention. By providing tips and advice like the examples above you are adding value for clients and at the same time building trust and credibility by imparting knowledge and expertise. OK, I'm interested. How can you help? As our existing clients will testify, our aim is to make it easy for you. We'll ask you some questions about what you want to achieve and work with you to develop the content. Then we'll sort out all the tecchie bits so that your auto responder works automatically, as if by magic! And we'll give you access to some simple reports so you and we can monitor the results. Please drop me a line or call 01242 696728 for a chat about how auto responders could benefit your business.

Why your newsletter may no longer look right in Hotmail - and how to fix it

Hotmail recently made some changes meaning your enewsletter may no longer display correctly for users of Firefox, Chrome and Safari.

Hotmail has a 16% global market share amongst email clients so it's important for e-newsletter publishers to be aware of this issue.

Please follow this link for more background and a fix. Thanks to Emailcenter and Campaign Monitor for this.

Check out our revamped YouTube channel

We've made over 40 videos for clients over the past three years and we've just revamped our YouTube page to make the videos even easier to find. Check the playlists in the right hand column to view by video category. Visit our YouTube page here.

YouTube Extends Video Time Limit to 15 Minutes

Our friends at Mashable.com report that YouTube is extending the duration of videos you can upload from 10 to 15 minutes.

This is good news. I've occasionally had videos I want to post which are longer than this and have to post them on Vimeo instead.

Just a word of caution though. Don't make your videos longer just because YouTube now allows you to.  "Less is more" when it comes to web video and if embedding video on your website we recommend no more than 2-3 minutes.

Read more from Mashable.com