How to generate great content for your e-newsletter

I often hear businesses say they want to launch an email newsletter but cannot think of what to put in it.  All businesses should find they have plenty to say! Here are some content ideas 1. Write educational, how-to tips and articles. 2. Create a series about your product/service. 3. Highlight products and services which clients may not be aware of. 4. Include a client case study. 5. Share company successes and awards.  6. Interview an employee. 7. Share some behind-the-scenes information about your company or product. 8. Comment on industry trends and news. This will improve credibility. A note of caution: It's easy to get immersed in your own world so if sharing good news about your business do explain why it's relevant to your readers. Don't say: "We've just spent £100,000 moving to new offices".  (So what?). Do say: "We've just moved to purpose built offices at XYZ address and taken on ten new staff. This includes a purpose built call centre meaning we can now respond to your service calls much more quickly".